I read an article in the new GQ (I suggest you read it too) that infromed me of the new, bold investment to the tune of 300 million dollars that Netflix is making in original programming! For people outside of the US, namely Canada, this is a massive deal. We (Canadians in Toronto) pay anywhere from $45 – $65 before taxes a month for digital quality cable. I personally have a package that includes hundreds of channels, costs roughly $55 per month once bundled with other services and I barely watch much more than news and the VIBE music channel. Albeit I love my HDPVR box, pausing and rewinding live TV is God sent but I have been thinking of scrapping cable for a minute now.
Enter Netflix; Netflix has invested millions in directors and producers to produce high quality, original programming which they feel will set them ahead of their main competitor HBO. In the words of one the Netflix execs quoted in the article, (paraphrasing) “We are trying to become better at what they do before they figure out how to become better at what we do”. Netflix wants you to see the future the way they do; no waiting, your favourite TV shows available one entire season at a time plus movies for you to consume as you wish at a cost of only $8 per month. This would also free producers to make episodes as long as or as short as the integrity of the program dictates; creative freedom. This is a gamble with many of the risks outlined in the GQ article; I sincerely hope you read it. The edition shouldn’t be too hard to find, its the one with the cover that is getting all the attention this month